By Stella Hertantyo In 2020, while a global pandemic turned the world upside down, three Capetonian women, Ulfah Davids, Seemaa Allie and Lindsey Eyre, realised that the only way forward was to imagine and create what they wished would exist in the world. So, during a national lockdown, local fashion brands U Be You (founded […]

by Dumisani Mparutsa Attention is a precious commodity that you can squander or conserve. It’s right up there withoxygen and love, intangible and ineffable forces. People have a wonderful way of showingyou its value. When they invite you into their world, give you a tour, the movies, books,wisdom and objects they share, can expand yours. […]

By Stella Hertantyo A few days ago, I was scrolling through Instagram when I saw a U Be You post that read: “Why fit in when you were born to stand out?” It’s a Dr. Seuss quote that I’m sure many of us have heard many times before, but somehow, on this day, I stopped […]

My short story, by Ulfah Davids Gender-neutral: referring to people in general As long as I can remember, women were supposed to wear pink and men were supposed to wear blue or something like that. Growing up in a house full of men and boys it was difficult for me to be ‘girly’, I wanted […]

By Nishaat Sadien The term “sustainable” has been tossed around a lot lately in the fashion industry, from leaders in the movement, like Patagonia, to the kids on the scene at HypeBeast. You could argue that the Chappies is beginning to lose its flavour, but wait! That doesn’t mean that you shouldn’t keep chewing. Let […]